Partnerships
FlowFuse partners in two distinct ways, and they don't work the same:
- Hardware partners — device / edge-hardware makers whose product ships running, and certified for, FlowFuse. A technical, gated engagement run from the Partner Workbook: prove the device, then take it to market.
- Channel partners — resellers, referrers, and system integrators who extend FlowFuse's reach. A lighter, commercial arrangement governed by agreements and fees, with no device to certify.
Partner-led and co-sell motions grow pipeline and revenue beyond the direct team, and the function owns partner enablement and the commercial terms that govern these relationships.
Partner types
| Type | Who they are | Motion |
|---|---|---|
| Hardware partner | Device / edge-hardware makers whose product ships FlowFuse-certified | Technical & gated — the staged process + Partner Workbook |
| Reseller | Resells FlowFuse to their own customers | Reseller Agreement + Deal Registration |
| Referral partner | Refers opportunities to FlowFuse | Paid referral fees |
| System integrator | Implements & delivers FlowFuse for customers | A joint project + agreement |